Retailers provide product knowledge and excellent customer service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by delivering acceptable and reliability service for an organisation.
After completion apprentice will demonstrate a range of outstanding customer, products knowledge and industry relevant knowledge, skills and behaviours. The learning programmes delivering with employers and tutors from Able Trust Care through interactive learning sessions, take apprentices from entry through to the gateway and prepare for End-Point Assessment.

They can work in a variety of shops and other retail establishments. More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, on-line and mail order retail.


• Customer: Apprentices learn about the different customer profiles within the Retail sector.

• Communication Skills: Apprentices learn how to respond in the most appropriate way in line with your organisations culture to meet your customers’ expectations.

• Business & Brand Reputation: Apprentices learn to identify their organisations vision, objectives and brand standards and how these contribute towards their success.

• Personal Development: Apprentices learn about taking responsibility for their own learning and how to challenge personal methods of working to drive improvements.

• The Sales Process: Apprentices learn about their products and services, and a variety of sales techniques to provide customers with appropriate information.

• Marketing: Apprentices learn how to influence customers’ purchasing decisions by providing accurate guidance on product and price comparisons.

• Stock Control & Merchandising: Apprentices learn about Stock Control, Merchandising and display processes and practices.

• Working with Technology: Apprentices learn how to operate technology such as customer payments and how changing technology support the sale of products and facilitates.

• Legislation and Governance: Apprentices learn about legislative responsibilities relating to their organisation and the products and services being sold.

• Equality & Diversity: Apprentices learn about working with people from a wide range of backgrounds and cultures and recognise how local demographics can impact a product range.

• Finance: Apprentices learn the principles of operating commercially and supporting the overall financial performance of an organisation.

Regular evaluation sessions with managers and learners will include performance observations, questions and answer sessions and professional discussions.


End Point Assessment will include the following types of assessment:

• Functional skills at the required level
• Multiple choice scenario based test
• Practical observation
• Professional discussion

Entry -But it is expected that the individual would have worked with an operational role within the industry to start on this apprenticeship standard.

Duration – 12months

Level – This apprenticeship standard is set at level 2.



Standards and Assessment


Retail team leader

Retail manger